If you are a business owner, start up or marketing practitioner you must be facing a really challenging scenario of attracting & connecting with customers with limited resources.
What can you do now?
Considering the internet-first habits of your customers digital marketing is playimg a prominent role in your overall marketing.
Your customer's journey often starts with a search in Google. Have you ever checked how is your business presented in Google search results?
Stop Losing Potential Customers
Unless your business is seen in search results you will be losing your potential customers to your competitors who are seen in search results. And this is something you cannot afford to happen.
The right time to connect with your customers is when they are online searching for information related to your business.
How This Course Will Help
There are few tools and actions you can take to improve the visibility of your business in search results. And, the good news is most of these tools are FREE or it may have only a nominal cost.
In this course you can learn these tools and techniques in digital marketing which can improve your business visibility leading to positive outcomes.
Once you strengthen your Google business profile it will help you to attract and connect with your customers for free.
This course has been designed to address these problem areas and includes the corrective actions to be taken.
How to Learn
These are guided lessons with video recordings which you can study at your pace. Ideally you should be able to finish the lessons in 3-5 hours.
Once you have completed the lessons on how to set up the Google business profile please book a 1-on-1 coaching session with me to ensure the busines profile is set up the riight way. There are no additional charges for the coaching session.
The objective is to create a professional Google business profile in Google My Business on completing this course.
Once your profile is verified by Google you will soon start seeing improved visibility of your business in search results.
What You Will Learn
A quick summary of what you will learn:
- Understand how customers search online
- Learn why is it important how your business is presented online
- Learn to create a free Google business profile in Google My Business
- Learn how to use Google My Business (GMB) to attract and connect with customers for free.
- How to optimize the GMB tools to engage your customers.
- Learn few extra tips to improve your business visibility
Please browse through the course curriculum below to know more.
Start1 - HOW DO CUSTOMERS SEARCH ONLINE? (1:48)
Start2 - 3 WAYS YOUR BUSINESS APPEARS IN GOOGLE SEARCH RESULTS (2:02)
Start3 - HOW YOUR WEBSITE IS DISPLAYED IN SEARCH RESULTS (2:52)
Start4 - WHY IS IT IMPORTANT HOW YOUR BUSINESS IS PRESENTED ONLINE (4:27)
Start5 - 3 WAYS CONSUMERS ARE INTERCTING WITH TECHNOLOGY NOW (1:53)
Does the concept of digital marketing confuse you? As a trainer I love to simplify digital marketing and minimise the confusion about how to use it. And, it is done through the online courses and 1-on-1 coaching here.
Most businesses struggle to maintain a professional digital presence. It's not easy to keep track of the fast pace of developments in social media and digital marketing.
You get confused when you use digital marketing at work without any training. You are often trying to figure out where to start, what to do and how to do digital marketing.
'Just Lean to Earn' is your online academy offering courses simplifying digital marketing as well as teach digital skills. These courses are for those who have no formal training in digital marketing or digital skills, those who are looking to update their knowledge, and for those who have no time to attend class room training.
Let me introduce myself. I am Lini Reghunath, your digital marketing trainer for the courses here. I started my career as a marketing trainer. I currently own and manage a digital marketing consultancy working with local and international brands on digital strategy, campaigns and content marketing in Bahrain where I currently reside.
I now love to share in the form of online courses the many lessons, tips and skills learned along the way. I mentor and coach business owners, marketing managers and start-ups on how to use digital marketing to grow their business.
Consultation and training go hand in hand. My experience in consultation adds value to my training as I get the opportunity to practise with my clients what I teach my students.
Now for some background on my expertise:
28 years of marketing experience + 400+ hours of training given in digital marketing +
Countless hours of reading on the subject (still continuing) + Many lessons learned from the mistakes and errors made
= Useful insights and guidance in digital marketing resulting in positive outcomes
To know more please meet me in LinkedIn
I am also available at [email protected] to clarify your queries . Together let's learn how to use digital marketing to your advantage.
What students and clients say:
"Worked closely with the Lini, and gained massive insights and knowledge on all aspects of digital marketing and strategies tackling diverse campaigns. The feedback and recommendations I received was extremely relevant, up to date and accurate, and in par with global marketing consultancy standards! Lini is extremely helpful and easy to work with. Highly recommend anyone who is willing to grow their business, boost sales or increase brand awareness, to consider reaching out to Lini."
- Douaa Mahran, CDMP, Senior Marketing Analyst at Bahrain FinTech Bay & FinTech Consortium | Certified Digital Marketing Professional (CDMP)
"Had the opportunity to be guided through the DMI Pro Program this year by Ms. Lini, her knowledge of the different aspects in Digital Marketing was very comprehensive and up-to-date which provided the needed help for us to navigate through and obtain the required skills as Digital Marketing Professionals. To say the least it was truly an unique experience considering everything that has been going on in 2020, and i would recommend anyone who is looking to gain a better understanding of Digital Marketing whether it was to boost their business, help with their careers or even to explore more knowledge to reach out to Ms. Lini."
- Eshraq Isa, Digital Transformation Analyst - Digital Communications at Ahli United Bank, Bahrain
To read more testimonials please visit my LinkedIn profile